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612 StudioAbout

Our mission is to redefine how software is delivered.

612 pushes the limits of bespoke client experience.

The studio

612 is a boutique product studio, a founding product partner for founders and business owners building the real thing. We are deliberately small, so every product gets senior attention: Simon leads every engagement, from strategy and creative direction to implementation.

One craft

Design and engineering here are one craft: no handoff, no translation loss.

Partner mentality

We'll push back. We'd rather challenge a choice than build something we believe is wrong, and we'll steer you to the simplest thing that works.

Proof over promises

Prototypes, not slide decks. You see working software at every milestone, and you always know where it stands.

Our values.

  • Outcomes-based
  • All-in partner
  • Human-first
  • Intentional technology

Founders deserve technology that matches their ambition.

Most businesses we work with have built something significant, but their software lags behind. That gap costs more than revenue. It costs the potential of what your business could be.

612 exists to challenge mediocrity and broken software. We focus on building innovative products through intentional design and producing durable software that provides real value. Our goal is to design solutions that serve businesses, empower the people who use them and support a more conscious and beautiful future.

Simon LuoFounder, 612 Studio

Ready to build?