Your founding product partner.
Boutique software development studio based in London, UK
612 helps founders and businesses shape, build and launch innovative products.
Great software empowers your business to reach new heights. 612 specialises in taking your ideas from zero-to-one, and beyond.
We recognise the immense work and craftsmanship it takes to turn a great idea into a great product. Unfortunately, most ideas never cross the gap between a vision and a product people love. That's why 612 exists: to challenge mediocrity and broken software through intentional design and engineering.
Simon LuoFounder, 612 Studio
We close the gap
Our work.
Outcome-based delivery.
We build apps that drive real business outcomes.
How we work.
Human-led, with AI-native infrastructure that allows us to deliver value from the first meeting.
Discovery Sprint
A short, focused sprint that turns your idea into working prototypes, a technical plan and a strategic roadmap, giving you peace of mind and confidence to take the next step.
Build
From 3 months
From pilot to production, we treat design and engineering as one craft and deliver production-grade, tested, security-reviewed products.
Launch
Depending on the project, we can launch a production-ready and premium polished MVP in as little as 3 months. Typical engagements run from 3 to 12 months.
After launch
Ongoing
We stay close once you're live, and provide fixes, updates and improvements based on real usage.
Why 612.
Boutique service.
612 takes on very few projects at a time, each of which is led by the founder, so you can receive our full attention.
Open philosophy.
All code, designs and accounts are yours from day one. No platform lock-in, and easy to leave. We want you to choose us every day.
Value-based.
Your investment should be tied to real outcomes, and we work hard to find and deliver value from day one, which helps us focus on the things that matter.
FAQs.
How much does it cost?
Each project is scoped individually, with clear and transparent costs based on your goals, delivery timeline and technology needs. Pricing is agreed upfront, with no hidden fees along the way.
What if we decide to cancel the project?
You can cancel at any time with 30 days' written notice, and we prorate the last month. It's there for peace of mind; no clients have ever left early, and we're confident we can deliver value from month one.
How long will it take to develop my product?
For most products, we can move from kickoff to MVP in as little as 3 months. Timelines vary depending on complexity. Our agile processes ensure steady, measurable progress from the very first meeting.
When can we start?
612 takes on very few projects at a time, to give each the highest quality of service. If we're a good fit, we can kick off as soon as contracts are signed.
Will we retain full IP ownership?
All source code and deliverables remain fully yours. We offer NDAs and IP ownership agreements before any engagement.
What happens after launch?
After launch, you can choose to keep us on, month to month, for fixes, updates and improvements. If you want to scale the product in-house, we make handover easy.
